Privacy Policy

Last Update: June 8, 2026

PaintLaunch, a business owned and operated by Waveflow Marketing Inc. ("PaintLaunch," "we," "us," or "our"), is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, www.paintlaunch.com (the "Site"), contact us, or use our services. It also describes the privacy rights available to you depending on where you live. By accessing or using our Site and services, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use the Site or our services. We use the words "you" and "your" to mean you, the reader and visitor to our Site, in all cases over the age of 18.

PaintLaunch is a digital marketing agency that provides advertising, lead generation, and related marketing services to painting companies. We are operated by Waveflow Marketing Inc., based in Victoria, British Columbia, Canada. For privacy questions or requests, our contact details are provided in the "How to Contact Us" section at the end of this policy.

Information We Collect
We collect the following categories of information about you:

1. Personal Identification Information: Name, email address, phone number, and other contact details.
2. Business Information: Company name, job title, business address, and other relevant business details.
3. Technical Data: IP address, browser type and version, time zone setting, device and operating system information, and other technology used to access the Site.
4. Usage Data: Information about how you found and use the Site, including pages visited, links clicked, referring website, and the date, time, and length of your visit.
5. Marketing and Communications Data: Your preferences in receiving marketing from us, your responses to our ads and campaigns, and your communication preferences.
6. Payment Information: When you purchase services or digital products, payment is processed by third-party payment processors. We do not store full credit card numbers on our own systems.

How We Use Your Information
We use the information we collect in the following ways:
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1. To Provide and Improve Our Services: Process applications and transactions, manage accounts, deliver and support the services you request, and improve our Site and offerings
2. To Personalize User Experience: Tailor content and advertising to your interests, including through the Meta Pixel and similar tools.
3. To Communicate with You: Respond to inquiries, schedule calls, send service updates, and (where permitted) send marketing and promotional materials. Depending on the information you provide, communications may be by email, phone, or text message.
4. To Analyze Data: Monitor and analyze trends, usage, and the performance of our Site and advertising.
5. To Comply with Legal Obligations: Detect and prevent fraud or abuse, enforce our Terms, and comply with applicable legal, tax, and accounting obligations.

How We Share Your Information
We may share your information with third parties in the following situations:
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With Service Providers: With third parties that perform services on our behalf, such as website hosting, customer-relationship-management (CRM) and database providers, email and SMS platforms, payment processors, and analytics and advertising platforms (including Meta and Google). We share only the information these providers need to perform their services.
Advertising partners: Through tools like the Meta Pixel, certain online identifiers and activity may be shared with advertising platforms to measure and deliver advertising. Depending on your jurisdiction, this may be considered "sharing" of personal information for cross-context behavioral advertising (see "Your Privacy Rights" below).
For Business Transfers: In connection with a merger, sale of assets, financing, or acquisition of all or part of our business, your information may be transferred as part of that transaction.
For Legal Requirements: When required by law or to respond to valid requests by public authorities, or where we believe disclosure is necessary to protect our rights, property, or safety, or that of others.
With your consent: In any other case where you direct or permit us to share your information.

Data Retention
We retain personal information only for as long as necessary to fulfill the purposes described in this policy, including to provide our services, maintain business records, comply with our legal, tax, and accounting obligations, resolve disputes, and enforce our agreements. When personal information is no longer needed, we take reasonable steps to securely delete or anonymize it. Marketing communications data is retained until you opt out or ask us to delete it.

Data Security
We use administrative, technical, and physical security measures designed to protect your personal information, and our Site uses HTTPS encryption. While we take reasonable steps to secure the information you provide, no method of transmission or storage is completely secure, and we cannot guarantee absolute security. If we become aware of a security incident affecting your personal information, we will respond in accordance with applicable law.

Your Data Protection Rights
Depending on your location, you may have the following rights regarding your personal information:

Access: You have the right to request copies of your personal information.
Correction: You have the right to request that we correct any information you believe is inaccurate or incomplete.
Deletion: You have the right to request that we delete your personal information, under certain conditions.
Restriction: You have the right to request that we restrict the processing of your personal information, under certain conditions.
Objection: You have the right to object to our processing of your personal information, under certain conditions.
Portability: You have the right to request that we transfer the information we have collected to another organization, or directly to you, under certain conditions.
Opt out of marketing: You have the right to unsubscribe from marketing emails using the link in any email, reply "STOP" to text messages, or contact us directly.

To exercise any of these rights, contact us using the details in "How to Contact Us." We will verify your identity before responding and will reply within the timeframe required by applicable law (generally within 30 days). We will not discriminate against you for exercising your privacy rights.

Cookies
Our website uses cookies to enhance your experience. Cookies are small data files stored on your device that help us understand how you use our site and improve your experience. You can set your browser to refuse cookies or alert you when cookies are being sent. If you disable cookies, some parts of our website may not function properly.
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Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. You are advised to review this Privacy on your own time and any changes will be added and to be read on your own time.

How We Collect Your Information
We collect information in two main ways:
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Information you provide voluntarily - when you fill out our application or contact forms, request information, book a call, subscribe to communications, purchase a service or digital product, or otherwise communicate with us. If you do not want us to collect a particular piece of personal information, please do not provide it; however, this may limit your ability to use certain features or services.
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Information collected automatically -= when you visit the Site, certain information is collected automatically through cookies and similar tracking technologies (described below), including your IP address, device and browser information, and browsing activity on our Site.
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Cookies and Tracking Technologies: Our Site uses cookies and similar technologies to operate the Site, understand how it is used, and support our advertising. Cookies are small data files stored on your device. Specifically, we use the Meta (Facebook) Pixel to measure the effectiveness of our advertising, understand the actions people take on our Site, and show relevant ads on Meta platforms (Facebook and Instagram). We may also use analytics tools such as Google Analytics to understand Site traffic and performance, and we embed third-party content such as YouTube videos that may set their own cookies.You have choices about cookies and tracking:

Browser settings: You can set your browser to refuse some or all cookies or to alert you when cookies are being sent. If you disable cookies, some parts of the Site may not function properly.
Meta ad preferences: You can control how Meta uses your data for advertising at https://www.facebook.com/ads/preferences and https://www.facebook.com/about/ads.
Google Analytics opt-out: You can opt out of Google Analytics at https://tools.google.com/dlpage/gaoptout.
Industry opt-outs: You can opt out of many interest-based ads at https://optout.aboutads.info (U.S.) or https://www.youronlinechoices.eu (EU).
Global Privacy Control (GPC): Where required by law, we treat a recognized GPC browser signal as a valid request to opt out of the "sale" or "sharing" of personal information for that browser.

Canadian Residents (PIPEDA / BC PIPA)
As a business based in British Columbia, we handle personal information in accordance with Canada's Personal Information Protection and Electronic Documents Act (PIPEDA) and British Columbia's Personal Information Protection Act (PIPA). You have the right to access and correct your personal information and to withdraw consent to its use, subject to legal and contractual restrictions. Because we use service providers located outside of Canada (including in the United States), your personal information may be stored or processed in the United States and may be accessible to authorities there under applicable law. You may direct questions or complaints to us, and you also have the right to contact the Office of the Privacy Commissioner of Canada or the Office of the Information and Privacy Commissioner for British Columbia.

California Residents (CCPA / CPRA)
If you are a California resident, you have the right to know what personal information we collect, use, and disclose; to request deletion or correction of your personal information; and to opt out of the "sale" or "sharing" of personal information. We do not sell personal information for money. However, our use of advertising cookies and pixels (such as the Meta Pixel) to deliver targeted advertising may be considered "sharing" of personal information for cross-context behavioral advertising under California law.
To opt out of this sharing, you can: (a) enable a Global Privacy Control (GPC) signal in your browser; (b) use the Meta and Google opt-out tools and industry opt-outs listed in the "Cookies and Tracking Technologies" section; and/or (c) email us at tyler@paintlaunch.com with the subject line "Do Not Sell or Share My Personal Information." We will not discriminate against you for exercising these rights. You may exercise these rights up to twice per 12-month period, and you may use an authorized agent to make a request on your behalf.
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Other U.S. State Residents
Residents of certain other U.S. states may have similar rights to access, correct, delete, and opt out of targeted advertising or the sale/sharing of personal information. You can exercise these rights by contacting us using the details below.
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EEA / UK Residents
If you are located in the European Economic Area or the United Kingdom, we process your personal information on the basis of your consent, our legitimate interests, or to perform a contract with you. You have the rights described above and the right to lodge a complaint with your local data protection authority. Where we transfer personal information outside your region, we do so using appropriate safeguards.

Third-Party Websites
Our Site may contain links to, or embedded content from, third-party websites and platforms (such as YouTube, Meta, and our scheduling tools). We are not responsible for the privacy practices or content of those third parties. We encourage you to review their privacy policies before providing them with personal information.

Children's Privacy
Our Site and services are intended for business owners and are not directed to children. We do not knowingly collect personal information from anyone under the age of 18. If you believe a minor has provided us with personal information, please contact us and we will delete it.

How to Contact Us
If you have questions about this Privacy Policy or wish to exercise any of your privacy rights, please contact us:

Waveflow Marketing Inc. (PaintLaunch)
Attn: Privacy
202 - 3750 Shelbourne Street
Victoria, BC V8P 4H4, Canada
Email: tyler@paintlaunch.com
Phone: (250) 800-8521